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What is digital marketing?

It is communicating values to customers using digital tools. It is the use of technology for marketing. It applies marketing tactics online

If we try to summarize digital marketing, we can use a diagram below to define digital marketing;

Channels for digital marketing are:

  1. website marketing
  2. Search engine optimization e.g. paid search or google search
  3. Pay per click advertising
  4. Content marketing
  5. Email marketing
  6. Social media marketing
  7. Affiliate marketing
  8. Mobile marketing
  9. Video marketing

The rule of marketing is to make the right offer in the right place at the right time.

Digital marketing helps you do just that by reaching your ideal customers where they already are online.

Through digital marketing we;

  1. Attract prospects
  2. Nurture relationships
  3. Make offers that drive conversations

The goal of marketing is always about generating sales

The benefits of digital marketing are:

  • They provide targeted results
  • Generate better revenues
  • Reduce cost of marketing and promotions
  • Enhanced brand image/ build brand reputation
  • Global reach out
  • Business visibility
  • Provides convenience
  • Better measurements and performance analysis

The Objectives are:

  • Reaching the right audience
  • To engage with the audience
  • To motivate your audience to act
  • Efficient spending on your campaign
  • Return on investment
  • Drive sales or leads

If you want your company or your services or your products to grow, big percentage of your time, energy and learning should be devoted to marketing. Try us and put yourself on the fast track to wealth and success. Plan to get more customers and create more sales

If you keep doing what you’ve always been doing, you will keep getting the same results. We must switch up.